At lake97, we take privacy seriously. This policy explains exactly what personal information we collect when you use the platform, why we need it, how it is stored, and what control you have over it. It is written to be clear and straightforward — no legal jargon without explanation.
These are the core privacy principles that shape how lake97 handles every piece of information you share with us.
All data transmitted between your device and lake97 is protected using SSL/TLS encryption. Whether you are logging in, making a deposit via JazzCash or Easypaisa, or browsing your account, the connection is always secured.
lake97 does not sell, rent or trade your personal information to any third party for marketing purposes. Your details — including your name, phone number, payment method and activity history — stay within the platform.
We collect only what we genuinely need. Your data is used specifically to operate your account, process PKR deposits and withdrawals, provide customer support, and improve the platform experience — nothing beyond that.
lake97 maintains clear records of what data is held, why it is held, and for how long. Retention periods are defined by operational need and applicable record-keeping obligations — we do not store data indefinitely without a reason.
You can request access to the personal data we hold about you, ask for corrections, request deletion where applicable, and opt out of marketing communications at any time — all without any friction or delay.
Only authorised lake97 team members can access player data, and only to the extent required for their role. Internal access is logged and reviewed. We do not give blanket data access to anyone — internal or external.
This Privacy Policy describes how lake97 ("we", "us", "the Platform") collects, uses, stores and shares personal information when you register and use the lake97 platform at lake97.pro. It covers all services available on the platform — including live casino, slots, sports betting, fish games, crash games, and all associated account and payment functions.
By registering an account on lake97, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your information as described here. If you do not agree, you should not create an account or continue using the platform.
This policy is written in plain English because we believe you deserve to understand exactly how your data is handled — not wade through pages of legal text to find the answer. If anything here is unclear, contact our support team and we will explain it to you directly.
This Privacy Policy should be read alongside our Terms and Conditions. Together they form the complete agreement between you and lake97 regarding use of the platform.
lake97 collects personal information that is necessary for the operation of your account and the delivery of our services. This includes:
We only collect what we genuinely need. If a piece of information is not required to operate your account, process your transactions or comply with verification requirements, we do not ask for it.
Your information reaches us through several channels:
lake97 uses your personal information for the following purposes:
| Purpose | Details |
|---|---|
| Account operation | To create, maintain and manage your player account, including login authentication and balance management. |
| Payment processing | To process PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, Bank Transfer and other supported methods. |
| Identity verification | To verify your identity, age and payment ownership as part of standard KYC procedures. |
| Fraud prevention | To detect and prevent fraudulent activity, duplicate accounts, bonus abuse and money laundering. |
| Customer support | To respond to your enquiries, resolve disputes and assist with account issues. |
| Platform improvement | To analyse usage patterns and improve the gaming experience, app performance and site navigation. |
| Promotional communications | To send you relevant offers, bonus notifications and platform updates — only where you have opted in or not opted out. |
| Responsible gaming | To monitor for signs of problem gambling and apply self-exclusion or account restrictions where requested or required. |
We do not use your data for profiling or automated decision-making that produces legal or similarly significant effects without human oversight.
lake97 does not sell your personal data to third parties. We do share certain information with trusted partners and service providers, strictly on a need-to-know basis and only to the extent required for them to perform their function:
lake97 may be required to disclose personal data in response to a lawful request from relevant authorities. We will only do so where legally obligated and will not disclose more information than is required.
Verification of your identity and payment method is a standard requirement for all online gaming platforms. lake97 may request identity verification at any of the following points:
Documents collected during KYC — such as a CNIC copy or bank statement — are stored securely and used solely for the purpose of verifying your identity. They are not shared with third parties except where required by law.
All payment data processed through JazzCash, Easypaisa, Raast and Bank Transfer is handled in accordance with the respective payment provider's own security standards. lake97 does not store full card or wallet credentials on its own servers.
lake97 uses cookies and similar technologies to improve your experience on the platform. A cookie is a small text file placed on your device when you visit the site. We use the following types:
You can manage cookie preferences through your browser settings. Disabling essential cookies will prevent the platform from functioning correctly. Disabling analytics or marketing cookies will not affect your ability to play.
lake97 retains your personal data for as long as your account is active and for a defined period after account closure. Retention periods are as follows:
After the applicable retention period, data is securely deleted or anonymised. We do not keep data longer than we have a legitimate reason to do so.
You have the following rights in relation to your personal data held by lake97. To exercise any of these, contact our support team:
You can request a copy of the personal data lake97 holds about you. We will provide this within a reasonable timeframe.
If any of your information is inaccurate or out of date, you can request that it be corrected. Some corrections may require verification.
You can request deletion of your personal data. This right is subject to retention obligations — we cannot delete data we are legally required to keep.
You can opt out of marketing communications at any time via your account settings or by contacting support. Opting out does not affect operational messages.
Where technically feasible, you can request your data in a structured, commonly used format so you can transfer it elsewhere.
In certain circumstances, you can request that we restrict how we process your data while a dispute or review is ongoing.
lake97 takes data security seriously and has implemented a range of technical and organisational measures to protect your personal information:
While lake97 takes all reasonable steps to protect your data, no system is completely immune to risk. In the unlikely event of a data breach that affects your personal information, we will notify affected users as promptly as practically possible and take immediate steps to contain and remediate the breach.
Security is a shared responsibility. Use a strong, unique password for your lake97 account, do not share your login credentials with anyone, and contact support immediately if you suspect your account has been accessed without your permission.
lake97 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires users to confirm they are 18 or older, and age verification may be requested at any point during the account lifecycle.
If we discover that a registered account belongs to a person under 18, the account will be closed immediately and any data associated with it deleted in accordance with our retention policy. Any deposits received will be returned to the originating payment method.
If you are a parent or guardian and believe your child may have registered an account on lake97, please contact our support team immediately so we can investigate and take the appropriate action.
lake97 may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. For significant updates, we will notify registered players via email or a platform notification.
Continued use of lake97 after an update is published constitutes your acceptance of the revised policy. If you disagree with any changes, you should stop using the platform and contact support to request account closure and data handling instructions.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a privacy concern, you can reach us through the following channels:
Email: [email protected]
Live Chat: Available 24/7 via the lake97 platform
Response time: We aim to respond to all privacy-related requests within 5 working days.
For data access or deletion requests, please include your registered phone number or email address and a brief description of your request. We may need to verify your identity before processing the request.
Register in under two minutes. Deposit in PKR via JazzCash or Easypaisa. Play live casino, sports betting, Cricket, PSL markets, fish games and 500+ slots — all on a platform that keeps your data safe.