Privacy

lake97 Privacy Policy — Your Data, Your Rights

At lake97, we take privacy seriously. This policy explains exactly what personal information we collect when you use the platform, why we need it, how it is stored, and what control you have over it. It is written to be clear and straightforward — no legal jargon without explanation.

Last updated: January 2026
🔒
SSL Encrypted
🚫
No Data Selling
👤
Your Data Rights
📧
Opt-Out Anytime
Our Privacy Commitments

Six Ways lake97 Protects Your Privacy

These are the core privacy principles that shape how lake97 handles every piece of information you share with us.

🔐

End-to-End Encryption

All data transmitted between your device and lake97 is protected using SSL/TLS encryption. Whether you are logging in, making a deposit via JazzCash or Easypaisa, or browsing your account, the connection is always secured.

🚫

We Never Sell Your Data

lake97 does not sell, rent or trade your personal information to any third party for marketing purposes. Your details — including your name, phone number, payment method and activity history — stay within the platform.

🎯

Purpose-Limited Data Use

We collect only what we genuinely need. Your data is used specifically to operate your account, process PKR deposits and withdrawals, provide customer support, and improve the platform experience — nothing beyond that.

📋

Transparent Record Keeping

lake97 maintains clear records of what data is held, why it is held, and for how long. Retention periods are defined by operational need and applicable record-keeping obligations — we do not store data indefinitely without a reason.

✅

Your Right to Control

You can request access to the personal data we hold about you, ask for corrections, request deletion where applicable, and opt out of marketing communications at any time — all without any friction or delay.

🛡️

Access Controls and Audits

Only authorised lake97 team members can access player data, and only to the extent required for their role. Internal access is logged and reviewed. We do not give blanket data access to anyone — internal or external.

1. Introduction

This Privacy Policy describes how lake97 ("we", "us", "the Platform") collects, uses, stores and shares personal information when you register and use the lake97 platform at lake97.pro. It covers all services available on the platform — including live casino, slots, sports betting, fish games, crash games, and all associated account and payment functions.

By registering an account on lake97, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your information as described here. If you do not agree, you should not create an account or continue using the platform.

This policy is written in plain English because we believe you deserve to understand exactly how your data is handled — not wade through pages of legal text to find the answer. If anything here is unclear, contact our support team and we will explain it to you directly.

ℹ️Quick Note

This Privacy Policy should be read alongside our Terms and Conditions. Together they form the complete agreement between you and lake97 regarding use of the platform.

2. What We Collect

lake97 collects personal information that is necessary for the operation of your account and the delivery of our services. This includes:

  • Identity information: Full name, date of birth, CNIC number (where required for verification), and a photograph of your ID document.
  • Contact information: Mobile phone number, email address, and residential address.
  • Account credentials: Your username and encrypted password. We never store passwords in plain text.
  • Financial information: JazzCash or Easypaisa account number, bank account details, Raast ID and transaction history. We do not store full card numbers — only the last four digits and card type where a card payment method is used.
  • Activity data: Bets placed, games played, deposit and withdrawal history, bonus usage, session durations and betting patterns.
  • Device and technical data: IP address, device type, operating system, browser type, screen resolution and app version.
  • Communication records: Any messages sent to lake97 via live chat, email or support ticket, including the content of those messages.
✅Minimum Necessary

We only collect what we genuinely need. If a piece of information is not required to operate your account, process your transactions or comply with verification requirements, we do not ask for it.

3. How We Collect It

Your information reaches us through several channels:

  • Registration: When you create your lake97 account, you provide your name, phone number, email and date of birth directly.
  • Deposits and withdrawals: When you transact via JazzCash, Easypaisa, Raast or bank transfer, payment-related information is processed and recorded.
  • KYC verification: When you submit identity documents to unlock withdrawal limits or as part of routine verification checks.
  • Platform activity: Automatically generated as you use the platform — including pages visited, games loaded, bets placed and session times.
  • Device data: Collected automatically by our systems when you connect — including your IP address, device model and browser information.
  • Support interactions: When you contact our support team, the content of that interaction is stored as part of your account record.
  • Cookies and tracking: Via cookies and similar technologies as described in Section 7 of this policy.

4. How We Use Your Data

lake97 uses your personal information for the following purposes:

Purpose Details
Account operation To create, maintain and manage your player account, including login authentication and balance management.
Payment processing To process PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, Bank Transfer and other supported methods.
Identity verification To verify your identity, age and payment ownership as part of standard KYC procedures.
Fraud prevention To detect and prevent fraudulent activity, duplicate accounts, bonus abuse and money laundering.
Customer support To respond to your enquiries, resolve disputes and assist with account issues.
Platform improvement To analyse usage patterns and improve the gaming experience, app performance and site navigation.
Promotional communications To send you relevant offers, bonus notifications and platform updates — only where you have opted in or not opted out.
Responsible gaming To monitor for signs of problem gambling and apply self-exclusion or account restrictions where requested or required.

We do not use your data for profiling or automated decision-making that produces legal or similarly significant effects without human oversight.

5. Sharing Your Data

lake97 does not sell your personal data to third parties. We do share certain information with trusted partners and service providers, strictly on a need-to-know basis and only to the extent required for them to perform their function:

  • Payment processors: JazzCash, Easypaisa, Raast and banking partners receive the transaction data required to process your deposits and withdrawals.
  • Game providers: Third-party casino game studios receive a player session token and game-related data to operate their games within the lake97 platform. They do not receive your full personal profile.
  • Fraud and security tools: Service providers that help us detect suspicious activity, duplicate accounts and bonus abuse may process limited account and device data.
  • Analytics providers: Aggregated, anonymised usage data may be shared with analytics platforms to help us understand platform performance. This data cannot be used to identify you individually.
⚠️Legal Disclosure

lake97 may be required to disclose personal data in response to a lawful request from relevant authorities. We will only do so where legally obligated and will not disclose more information than is required.

6. Payments and KYC Verification

Verification of your identity and payment method is a standard requirement for all online gaming platforms. lake97 may request identity verification at any of the following points:

  • When your total withdrawal amount exceeds a defined threshold.
  • When unusual account activity is detected.
  • As part of a routine account review.
  • Before processing a first withdrawal from a new payment method.

Documents collected during KYC — such as a CNIC copy or bank statement — are stored securely and used solely for the purpose of verifying your identity. They are not shared with third parties except where required by law.

All payment data processed through JazzCash, Easypaisa, Raast and Bank Transfer is handled in accordance with the respective payment provider's own security standards. lake97 does not store full card or wallet credentials on its own servers.

7. Cookies and Tracking Technologies

lake97 uses cookies and similar technologies to improve your experience on the platform. A cookie is a small text file placed on your device when you visit the site. We use the following types:

  • Essential cookies: Required for the platform to function. These include your login session cookie and security tokens. Without these, you cannot use the platform.
  • Functional cookies: Remember your preferences such as language, currency display and notification settings.
  • Analytics cookies: Help us understand how players navigate the platform, which games are most popular and where technical issues occur. Data collected is aggregated and anonymised.
  • Marketing cookies: Used to show you relevant promotions and track the effectiveness of our campaigns. These are only active if you have not opted out.

You can manage cookie preferences through your browser settings. Disabling essential cookies will prevent the platform from functioning correctly. Disabling analytics or marketing cookies will not affect your ability to play.

8. Data Retention

lake97 retains your personal data for as long as your account is active and for a defined period after account closure. Retention periods are as follows:

  • Account data: Retained for the duration of your account plus a minimum of five years after closure, in line with standard record-keeping requirements.
  • Transaction records: Retained for a minimum of five years from the date of the transaction.
  • KYC documents: Retained for five years from the date of submission or account closure, whichever is later.
  • Support communications: Retained for three years from the date of the interaction.
  • Device and technical logs: Typically retained for twelve months and then deleted or anonymised.

After the applicable retention period, data is securely deleted or anonymised. We do not keep data longer than we have a legitimate reason to do so.

9. Your Rights

You have the following rights in relation to your personal data held by lake97. To exercise any of these, contact our support team:

📂
Right of Access

You can request a copy of the personal data lake97 holds about you. We will provide this within a reasonable timeframe.

✏️
Right to Correction

If any of your information is inaccurate or out of date, you can request that it be corrected. Some corrections may require verification.

🗑️
Right to Deletion

You can request deletion of your personal data. This right is subject to retention obligations — we cannot delete data we are legally required to keep.

📵
Right to Opt Out

You can opt out of marketing communications at any time via your account settings or by contacting support. Opting out does not affect operational messages.

📦
Right to Portability

Where technically feasible, you can request your data in a structured, commonly used format so you can transfer it elsewhere.

⏸️
Right to Restrict Processing

In certain circumstances, you can request that we restrict how we process your data while a dispute or review is ongoing.

10. Security Measures

lake97 takes data security seriously and has implemented a range of technical and organisational measures to protect your personal information:

  • All data in transit is protected with SSL/TLS encryption.
  • Passwords are hashed using industry-standard algorithms — never stored in plain text.
  • Access to player data is restricted to authorised personnel on a role-specific basis.
  • Internal systems are monitored for unusual access patterns and potential intrusions.
  • Regular security reviews are conducted to identify and address vulnerabilities.

While lake97 takes all reasonable steps to protect your data, no system is completely immune to risk. In the unlikely event of a data breach that affects your personal information, we will notify affected users as promptly as practically possible and take immediate steps to contain and remediate the breach.

🔑Your Role in Security

Security is a shared responsibility. Use a strong, unique password for your lake97 account, do not share your login credentials with anyone, and contact support immediately if you suspect your account has been accessed without your permission.

11. Minors and Age Restrictions

lake97 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires users to confirm they are 18 or older, and age verification may be requested at any point during the account lifecycle.

If we discover that a registered account belongs to a person under 18, the account will be closed immediately and any data associated with it deleted in accordance with our retention policy. Any deposits received will be returned to the originating payment method.

If you are a parent or guardian and believe your child may have registered an account on lake97, please contact our support team immediately so we can investigate and take the appropriate action.

12. Changes to This Policy

lake97 may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. For significant updates, we will notify registered players via email or a platform notification.

Continued use of lake97 after an update is published constitutes your acceptance of the revised policy. If you disagree with any changes, you should stop using the platform and contact support to request account closure and data handling instructions.

13. Contact Us About Privacy

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a privacy concern, you can reach us through the following channels:

📧Privacy Contact

Email: [email protected]
Live Chat: Available 24/7 via the lake97 platform
Response time: We aim to respond to all privacy-related requests within 5 working days.

For data access or deletion requests, please include your registered phone number or email address and a brief description of your request. We may need to verify your identity before processing the request.

Start Playing Safely

Your Privacy is Protected — Join lake97 with Confidence

Register in under two minutes. Deposit in PKR via JazzCash or Easypaisa. Play live casino, sports betting, Cricket, PSL markets, fish games and 500+ slots — all on a platform that keeps your data safe.